The Alzheimer's Association ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy applies to our collection, use and disclosure of information about you when you visit our website. This Privacy Policy does not apply to websites, applications, services or products that do not display or link to this policy or that have their own privacy policy. By using our website, you consent to the collection and use of the information described in this Privacy Policy.

What Personal Information Do We Collect?

We only collect personally identifiable information ("Personal Information") that you provide to us voluntarily when you fill out a form or survey, make a request or inquiry, make an online donation, register for an event, or post on our message boards. The Personal Information we may collect includes the following:

  • Contact Information – When you contact us with a question or comment, we may collect Personal Information that allows us to be in contact with you, such as your name, address, email address and phone number.
  • Payment Information – If you make an online donation, we will ask you to provide us with your name, address, email address, phone number and payment information such as your credit card number and expiration date. You may also choose to provide us with additional information such as your connection to Alzheimer's, the motivation of your donation, and your employer.
  • Registration Information – We may provide online registration for our events. When you register for an event, we may collect your Contact Information and other Personal Information you choose to provide to us such as your preferences and connection to Alzheimer's.
  • Message Board Information – We may collect any Personal Information you choose to post on a message board on our website. Please remember that any information you disclose on a message board becomes accessible by the public.

In addition, we may collect Personal Information that you voluntarily provide to us when you submit a survey, request or inquiry or otherwise correspond with us, or link your social media account (e.g., Facebook) to our website. We may also collect your IP address and aggregate web server traffic information such as the number of visitors to our website, length of stay and sources of traffic in order to improve our website and our service to you, along with other usage data detailed below.

How We Use Personal Information?

We use your Personal Information to manage our donation lists and provide and improve our services and outreach. In particular, we use:

  • Contact Information to respond to your questions, comments, requests and inquiries and otherwise correspond with you, including sending you Alzheimer's Association email bulletins or news and other information we think you will find valuable. Please see the Your Choice section below to learn the choices you have related to these communications. We may also track the number of letters sent to members of Congress on behalf of the Alzheimer's Association.
  • Payment Information to process your donations and manage our donation lists. If you choose to provide the name of your employer, we use this information to provide information on how your employer might match your donation to us.
  • Registration Information to plan and organize the event for which you have registered and help us cater the event to you.
  • Message Board Information to understand more about the visitors to our website and their preferences.

We will not use Personal Information for any purpose incompatible with those outlined in this Privacy Policy.

What Personal Information Do We Disclose?

We only share Personal Information with third parties who are bound by terms at least as restrictive as this Privacy Policy and only in the following ways:

  • Affiliates – We may share Personal Information with any of our subsidiaries, or our ultimate holding company and its subsidiaries, for the purpose of managing our donation lists and improving our website and other services.
  • Partners – When you make an online donation to us, it's possible your contact information may be shared with other reputable organizations for their marketing purposes. As a donor, you may request to have your name removed from these mailing lists. See the Your Choice section below to learn how.
  • Service Providers – We may share Personal Information with third-party service providers who perform a variety of functions to enable us to provide our services, such as processing donations, conducting advertising on our behalf, and protecting against fraud. These service providers only have access to the Personal Information necessary to perform their functions, only act on our behalf and under our instructions, and may not use your Personal Information for purposes other than to perform such functions.
  • Legal – We may disclose Personal Information to courts, law enforcement agencies and other government bodies where we believe that doing so would be in accordance with or required by any applicable law, regulation or legal process.
  • Business Transfers – In the event of a reorganization, merger or sale, we may transfer any and all Personal Information we collect to the relevant third party involved in the reorganization, merger or sale, with the consent of individuals if and as required under applicable privacy laws.
  • With Your Consent – We may also share Personal Information with other third parties subject to your prior consent.

We may also share with third parties statistical and aggregated data based on use of the website but in these cases such data cannot reasonably be used to identify you.

How Do We Protect Your Personal Information?

We maintain reasonable administrative, technical and physical safeguards to protect Personal Information against loss, theft, misuse and unauthorized access, disclosure, alteration and destruction as required by applicable law. For instance, we use Secure Socket Layer (SSL) encryption, which is one of the leading security protocols for data transfers on the internet. We also restrict access to your Personal Information to authorized staff with a legitimate and specific business purpose. For example, our finance employees need access to information to process online donations. Other measures we take to keep your Personal Information secure and confidential include the following:

  • Security monitoring tools
  • Regular network scans
  • Internal and external penetration tests

Unfortunately, the transmission of information via the internet is not completely secure. Despite our safeguards, we cannot guarantee the security of information transmitted to us via the internet. Once we have received your information, we will use all reasonable safeguards to protect it, but if you have reason to believe that your use of the website is no longer secure, please contact us as detailed below.

Your Choice

We respect your privacy and recognize that you may wish to limit the ways in which we or our partners contact you. Simply send an email to with the following information:

  • Communications from Alzheimer's Association Partners. To remove your contact information from mailing lists shared with other organizations, please provide your full name, mailing address and a sentence requesting removal.
  • Alzheimer's Association Postal Mail. To remove your contact information from the Alzheimer's Association postal mailing list, please provide your full name, mailing address and a sentence requesting suppression of your personal information in our files.
  • Social Media Accounts. You may link or unlink your social media account (e.g., Facebook) by visiting the settings in the relevant social media application. To opt out and remove your name from future marketing emails from us, follow the unsubscribe instructions in the message.

Cookies and Web Beacons

A cookie is a small text file that is sent to your web browser and stored on your hard drive, and a web beacon is an object embedded on a webpage that allows certain parties to check whether content associated with the web beacon has been accessed. The use of cookies and web beacons is a standard practice among websites to collect information about visitors' activities while using the website. We use cookies on our website to enable the site to work properly, collect aggregate data about usage of our websites and manage online advertising. The information generated by the cookies and web beacons we use when you visit our website is anonymized and does not contain any Personal Information which can be associated with an identifiable individual. We also allow third parties to place cookies and web beacons on our website in order to provide you with targeted advertising on unaffiliated websites based on your visit to our website and other unaffiliated websites you may visit.

To manage the cookies that are placed on your computer, you may configure your web browser to refuse, accept or delete cookies from our website at any time. The help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Turning off your browser's cookies will also limit the information collected by web beacons. Please note that if cookies are disabled or removed, not all features of our website will operate as intended.

To learn more about Google Analytics and the choices you have, please visit here. To learn more about targeted advertising and the choices you have, please visit the Digital Advertising Alliance or the Network Advertising Initiative. If you opt out of such cookies and web beacons, you still may continue to receive advertisements, they just will not be tailored to your interest. Lastly, at this time the our website, like most, is not currently configured to honor respond to browsers' "Do Not Track" signals because no "Do Not Track" standard has been adopted.

External Links

This Privacy Policy does not apply to the collection, processing and use of Personal Information by companies that we do not own or control or to people that we do not employ or manage ("External Parties"). Although our website may link to the websites and services of External Parties, such as those of our business partners and social media companies, we do not exercise control over the activities of External Parties. For more information about what Personal Information External Parties collect and how they use such Personal Information, please refer to their privacy policies.

Access, Correction and Other Rights

In accordance with applicable law, you may access, correct, update, delete, block or limit our use of your Personal Information by contacting us by the means noted below and clearly describe your request. We will try to comply with your request as soon as reasonably practicable and in any case under the timeframes set forth by applicable law. Please note that we may need to retain certain information for recordkeeping purposes, to process any donations that you began prior to your request, or for other purposes as required or authorized by law.

Contacting Us

If you have any questions about this Privacy Policy, please contact us at or Alzheimer's Association 225 N. Michigan Ave., Fl. 17 Chicago, IL 60601.


We may update this Privacy Policy from time to time. Any changes will be preceded by a notice posted on our website. If you disagree with our Privacy Policy changes, please discontinue the use of our website.

This Privacy Policy is effective July 25, 2016.

Last Updated: 12/14/2017